Here’s an interesting story : as you may know, we’ve built an iOS Google Analytics app for our own use. It’s a rather simple (yet efficient) application that lets you check your Google Analytics stats on the go. So we decided to put it on the App Store, for free.

Here are some comments our app got on the US App Store :

• “Quick access to quick stats. So we have the bait when is the switch? It’s free and no ads? Is my password safe?”

• “Works perfectly for me. I can’t believe this is free!”

We find it really amazing how Apple managed to get its customers to expect to pay for pretty much anything.

On the web, nobody ever asked why Google Analytics itself was free in the first place while it’s a project several orders of magnitude more complex than our app.